Puma Energy Web Redesign
Increasing Engagement By 63% Through Design & SEO
We transformed Puma Energy’s outdated website into a mobile-first, brand-aligned experience. By streamlining user journeys and optimizing SEO, engagement soared by 63%, strengthening both accessibility and brand consistency.
- Achieved 63% increase in engagement
- Website did not align with brand image or mobile users
- Introduced modern design with customized user journeys & SEO
The Challenge
Puma Energy faced several challenges with its website:
Inconsistent Branding
Branding was inconsistent across the website, which made it difficult to reinforce the brand’s position and value proposition in the evolving energy industry.
No Tailored User Journeys
Because Puma Energy caters to both B2B and B2C audiences, they needed individualized user journey flows, targeted messaging and strategic CTAs.
Poor Mobile Optimization
The previous website was not fully optimized for mobile experiences, causing missed opportunities given the rise in mobile usage around the world.
Failure to Adapt to SEO
The previous website was not optimized for search engines, which had a negative effect on organic traffic and brand visibility.
THE SOLUTION
Delivered results through Custom Web Design & Search Engine Optimization.
Design Overhaul
Through carefully chosen typography, vibrant colors and custom graphics, we introduced a modern design to make the website more visually appealing and consistent with the brand.
Customized User Journey Flows
We created tailored user journey flows for B2B and B2C audiences, to guide each segment from awareness to conversion.
Mobile Responsive Design
We designed a responsive layout to provide a seamless experience on both desktop and mobile devices.
Comprehensive SEO
We conducted comprehensive keyword research and search engine optimization to boost the website’s ranking and visibility.
The Results
Just 3 weeks after launch, we improved Puma Energy’s engagement and reach:
Increased website visitors by expanding Puma Energy’s reach
Increased direct traffic by reducing dependency on external sources
Increased user engagement through improved design & SEO
Let’s have a chat
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