Elevating A Legacy Brand With A Modern Digital Experience
- Helinet needed a site that matched the sophistication of its aviation services and supported growth across multiple business lines.
- Pro Web and APP delivered a high-end redesign with tailored UX, visual storytelling and simplified lead funnels built for long-term scalability.
- Since launch, engagement rate rose +31.1%, conversions increased +152% and average engagement time jumped +31.36%.
The Challenge
and supported growth across diverse service areas.
The design no longer resonated with Helinet’s high-profile clientele, especially luxury and enterprise users.
Each service area lacked tailored storytelling, making it harder to communicate value across charter, production and medical operations.
Limited optimization and technical constraints reduced organic visibility and site performance.
Overcrowded menus and scattered CTAs made it difficult for users to find relevant information or convert.
The ExpressionEngine backend limited scalability and made it hard to manage content updates.
THE SOLUTION
Pro Web and APP designed a custom site that combined luxury branding
with functionality built for engagement, conversion and scale
-
Tailored UX Architecture
Custom layouts for each service vertical. -
Immersive Visual Storytelling
Splash video + high-quality assets. -
Conversion-Focused Design
Streamlined forms and CTAs. -
Luxury-Inspired UI
Motion, modular blocks, clean navigation. -
CMS Overhaul
Modern, scalable, easy to update. -
SEO-Ready Framework
Schema, speed, structured content. -
Ongoing Support
Roadmap, monitoring, campaign integration.
Featured Case Studies
Building A Bold Identity For A Fintech Challenger
Capixa, a startup offering small business funding, sought a compelling brand to match its ambitious growth plans.
A catchy new name, modern logo, and a clean visual language were developed to signal simplicity and trust.
The refreshed identity now communicates approachability and financial confidence to a broad customer base.
Crafting A Cohesive Look For A Parts Supplier
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints.
Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
Refreshing A Local Brand With Global Appeal
CrawlSF, a San Francisco-based event company, looked to modernize its identity to support expansion and deepen local ties.
Visuals and messaging were aligned to its “Experience Francisco Like a Local” promise, with a flexible logo system and engaging assets.
The result is a fun, dynamic brand that’s now more relevant to both tourists and long-time locals.
Repositioning For Growth In Warehouse Tech
KPI Solutions reintroduced itself as Opto to reflect a shift toward scalable warehouse automation and operational innovation.
A bold name, custom logo and modular visual identity set the tone for this next chapter in its evolution.
The rebrand enhanced industry perception and created a platform for future marketing and digital expansion.
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SWPS
Bachelor's Degree in Web Design and DevelopmentSpecialized in user research, interaction design, and design thinking.
design university
ux/ui designerI'm winner of the world's most prestigious web designthat has more-or-less normal awards in the fields.
UI UX design university
ux/ui designerI'm winner of the world's most prestigious web designthat has more-or-less normal awards in the fields.