BELFOR: Boosting Visibility & Trust Through AI Platform Optimization
- Belfor Property Restoration, a global leader in disaster recovery and property restoration, needed to strengthen visibility and credibility across two distinct target markets in a highly competitive industry.
- Pro Web and APP optimized Belfor’s content and structured data to align with search behaviors, making it more likely to be featured in AI platforms and organic search results.
- Within 12 months, Belfor achieved a 667% increase in AI Overview searches, significantly improving visibility and reinforcing its reputation as a trusted industry leader.

The Challenge
and supported growth across diverse service areas.

Competing nationally and regionally required stronger visibility in organic and AI-driven search results.
Belfor needed to reach and convert two distinct markets with tailored messaging and digital experiences.
Existing content wasn’t optimized for AI platforms or search behaviors, reducing discoverability and engagement.
Without a stronger search presence, Belfor struggled to build authority and trust in a reliability-driven industry.
THE SOLUTION
Pro Web and APP designed a custom site that combined luxury branding
with functionality built for engagement, conversion and scale
-
AI Overview Optimization
Crafted pages designed to surface in AI-generated search overviews, expanding reach and reinforcing authority. -
Search-Aligned Headers
Added headers based on actual user search behaviors, creating clarity and relevance. -
Concise, Direct Answers
Refined on-page copy to provide immediate answers, reducing redundancy and improving AI readability. -
Structured Data Enhancements
Applied advanced schema markup for efficient machine readability and stronger search visibility.

Featured Case Studies

Elevating Luxury Through Digital Commerce
Bang & Olufsen required a digital experience that reflected its reputation for timeless design and cutting-edge innovation.
The new platform introduces a refined interface and a streamlined purchasing journey that carries the same elegance as its products.
By blending premium aesthetics with seamless usability, the site elevated engagement and reinforced the brand’s market position as a global leader in luxury electronics.

Introducing A Travel Brand To The U.S. Market
As Rollink expanded into the U.S., it needed a website that matched its ambition for rapid growth and strong brand recognition.
The platform combines immersive product showcases with an optimized checkout flow, creating a shopping experience that balances storytelling with convenience.
The launch not only drove a 500% increase in revenue but also built brand equity with American travelers discovering Rollink for the first time.

Modernizing A Corporate Web Presence
Ventura Foods set out to create a digital identity that matched its scale and reflected the professional credibility of a global food solutions provider.
The refreshed platform features a video-driven hero section, animated interface elements and chatbot support, engaging audiences with clarity and interactivity.
This redesign elevated brand perception, expanded engagement across key audiences and reinforced Ventura Foods’ role as a trusted corporate partner.

Connecting Fans And Driving eCommerce Growth
G2 Esports needed a digital experience that could capture the energy of its passionate fan base while enabling eCommerce growth.
The platform delivers on both fronts, seamlessly weaving together community storytelling with a fast-paced online shopping journey.
This dual approach deepened loyalty, boosted merchandise sales and positioned G2 as a digital leader in the highly competitive esports landscape