Fueling B2B Growth Through Digital Strategy
- Beckway, a private equity operations firm, needed a modern digital platform to clearly communicate its value, showcase professionalism and support scalable growth across industries.
- Pro Web and APP redesigned the site with a simplified six-page structure, sticky mega menu, modular content blocks and brand-aligned visuals, all optimized for a sophisticated B2B audience.
- The result: a future-ready platform that improved conversion readiness, unlocked new upsell opportunities and positioned Beckway as a trusted growth partner.
The Challenge
Helinet Aviation needed a modern digital presence that reflected its premium brand
and supported growth across diverse service areas.
and supported growth across diverse service areas.
The previous site lacked visual clarity, hierarchy and modern functionality, making it difficult for users to navigate or understand Beckway’s offerings.
Without calls-to-action or a clear user journey, visitors were given no guided path to learn more or get in touch.
Long, dense pages buried key information and failed to capture user interest, leading to high drop-off rates and low engagement.
THE SOLUTION
Working closely with Beckway’s leadership team, Pro Web and APP implemented
a holistic solution that combined strategic content restructuring with modern design.
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Content Restructure
The site was simplified and refined into six core landing pages, aligning content with the needs of different stakeholders and guiding users through clear funnels. -
Modern UX
A sticky mega menu, scannable layouts and modular sections for services, bios and case studies made information easy to find. Responsive design ensured a seamless experience across devices. -
Brand Integration
Beckway’s existing brand guidelines were applied across a clean, scalable design system, reinforcing trust and professionalism. -
Case Study Framework
A flexible storytelling module was introduced to highlight success stories. The strong early reception led the client to expand this feature after launch. -
Case Study Framework
Impressed by the strategic value of the launch, Beckway signed on for hosting and maintenance services, trusting Pro Web and APP to manage the site long-term.
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